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BuyNewBuyNow™ wants you to know all the facts about new home ownership to help you make an educated decision when it comes time to make the biggest purchase of you life. We are here to help you make your home more than just a house. Buy new and buy now. It's the smart thing to do for people looking for equity, appreciation and money saving tax deductions. While some naysayers point to a softening of the new home market, the reality is that there has never been a better time to buy a new home. |
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Learn more about why a new home is right for you, and about the home buying process. |
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HBAGC Officially Endorses BuyNewBuyNow.org CHICAGO - At the September 27th meeting, the Regional Board of Directors of the Home Builders Association of Greater Chicago unanimously endorsed the BuyNewBuyNow.org program and will be playing a role in the development of the action plan. The association will take on an advisory role and have oversight responsibility. "This is really an opportunity to make a difference in the marketplace," said Peter Schwartz, CEO of HBAGC. "Together we will be able to raise the awareness of our industry and ultimately increase new home sales. Our sum is truly greater than our parts." The initiative will be launched within the fourth quarter of 2006 and will be featured in major media outlets in Chicagoland. The centerpiece of the whole project will be the website that is currently up and operating at www.buynewbuynow.org. Version two of the website will feature links to participating builders in an easily searchable format. Accompanying the online component will be print ads running in major newspapers throughout Chicago. These ads will primarily focus on driving traffic to the website but will also focus on key elements that make buying a new home the smart choice. These key elements are available for viewing at the website along with a comprehensive glossary of real estate terms and home buying FAQs. Phase two, which will launch in 2007, will include complete marketing collateral and point of sale items for all participating builders. 2007 will also see a full out grass roots campaign designed to target consumers looking to buy a home. The goal for BuyNewBuyNow.org is to increase the market share of the entire new home industry, which is currently in the minority to the resale market according to Steve Hovany of Strategy Planning and Associates. "Of the approximately 190,000 homes sold in Chicagoland last year about 47,000 were new construction," said Hovany. BuyNewBuyNow.org wants to increase the market share of new homes versus resale. "A home is the single largest purchase that most people will make," said Chip Borkowski, president of BuyNewBuyNow.org. "We want to make sure that they are aware of some of the key benefits of buying new verses buying a resale house." The mission of the Home Builders Association of Greater Chicago is to assist the Housing Industry in Chicagoland, the State of Illinois and the Midwest in serving the American Dream of home ownership. HBAGC currently has over 450 builder members including 80 of the top 100 Chicagoland builders and it is the third largest NAHB chapter in the nation. Find more details about the HBAGC at www.hbagc.com. BuyNewBuyNow.org is a group of like-minded builders committed to providing the best home for the fairest price. It is our goal to let consumers know what is really going on in the real estate market. We pride ourselves on the quality of our craftsmanship and the honesty of our word. BuyNewBuyNow wants the consumer to know all the facts about new home ownership to help them make an educated decision when it comes time to make the biggest purchase of their life. We are here to help you make your home more than just a house. Submitted 10/2/2006 2:18:58 PMBack to Press Room |
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